Case study:

DeskLodge

Film: 'A Better Way Of Working'

We filmed this combined promo and investment raising piece for pioneering office space firm DeskLodge. They wanted to demo their incredible new office space to prospective client firms and investors. Titled 'A better way of working', it explains the unusual facilities and usage at their Bristol office and how it lifts productivity and creativity. It was a 1-day shoot, a 3-day edit and approximately 2 days of pre-production. They're great interior designers and capable managers at DeskLodge - it was a kind of prize to film their work.

The challenge

Desklodge is one of a new breed of managed offices - with creative interiors designed to stimulate productivity. Based in central Bristol, their ethos is low-key and non-corporate. When we visited with our cameras, they had just opened and were planning to expand down the M4 corridor.

Our task

Our aim was to demo the huge variety of workspaces and features at this unusual location and to show the facilities in use, both for walk-in and regular rental customers, and for prospective investors.

How we helped

We created this two and half minute film. Filmed in Bristol, we rehearsed and choreographed two actors to tell a short story of their meeting, collaboration and eventual business partnership. And finally we tied it all together with a great music track (thanks Tom) and simple sales and explainer captions.

Outcomes

Our client is pleased with the short case study and they use it on their website homepage which has helped attract 'about half' of all visitors to the business. It's also helped raise considerable investment on the Seedrs website.

Tom Ball, CEO

I love the new video and music! We really wanted to work with Working Beautifully. Wonderful!
Tom Ball, CEO

Learnings that may be relevant to your firm

While making this short production for DeskLodge, we learned. We've shared a few of these observations below; hope they can help you plan out your next marketing video.

  1. If you have two interviews differentiate their look to give distinctiveness
  2. Film cutaway detail that illustrates the topics (here it's 'engineering')
  3. Shoot about 50 to 100 times what you need - magic moments are rare
  4. Shoot or borrow product demo footage to give it a lift
 
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