Case study:

WPP

Film: 'Sorrell On Sorrell'

This 2-minute teaser video was our first delivery for Business First Magazine and the WPP website (full article). Titled 'Sorrell on Sorrell', it previews key points of the magazine article. It was a 2-hour shoot (only 15 minutes with Sir Martin, naturally), a 2-day edit and about 1 days' pre-production. Sir Martin was as we expected, both charming and focused. (Drop of hat, Sir Martin, and we're back.)

The challenge

WPP is a world leader in advertising and marketing services. They help their clients compete successfully: in marketing strategy, advertising, communication and in monitoring. Their CEO Sir Martin Sorrell publicises the firm's work and is a great advocate of lean enterprise (as are we). The challenge was to promote online an interview for Business First magazine without audio and only 3 minutes filming time.

Our task

Our aim was simple: build internet reach and interest in the article.

How we helped

We created a teaser video. With only a 4 minute window of Sir Martin in his boardroom, and a requirement not to hinder the cover shoot, we captured behind-the-scenes footage. Then we added a few city stills and animated a growth sequence of graphics to underscore enterprise, and finally we added phrases from the article.

Outcomes

A more engaging magazine website and useful content marketing material too for their social websites. But this video also helped Business First feel more confident about a professional digital presence.

Nick Peters, Editor-in-Chief

Excellent work, a vibrant new look has emerged for us. Many thanks.
Nick Peters, Editor-in-Chief

Learnings that may be relevant to your firm

In filming this production for WPP, we learned. We've shared a few of our lessons below; hope they can help you plan out your next video.

  1. Allow adequate shooting time - we so nearly fell short here with Sir Martin
  2. When you animate stills, be gentle - too much movement is distracting
  3. Spend time on typography - it always raises the calibre
  4. Encourage presenters to dial back their energy - it connects more
 
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