Case study: Action for M.E.

Create 2 videos for use on the Action for M.E. website and social media channels.  Furthermore, we offered to create social snippets for use on Twitter and Facebook.

Let's explore how a corporate video suite can build your business

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Let's explore how a corporate video suite can build your business

Your data is protected under 2018 EU GDPR regulations.

Case study: Action for M.E.

Film: 'The Big Give'
We created this dramatised engager video for this fast growing M.E. charity in the UK.  The video was designed to coincide with a campaign to raise charity donations under the governments UK Aid Match scheme.

The challenge

Our challenge was firstly to provide a high quality promo for zero budget and secondly to use genuine patients with M.E. rather than actors, this was to be a tricky component in this production.

It was going to be critical to find multiple locations for the various vignettes that all had to be very close by, but look significantly different – this was key to making such a varied piece within such a short time frame.

Our task

Create 2 videos for use on the Action for M.E. website and social media channels.  Furthermore, we offered to create social snippets for use on Twitter and Facebook.

How we helped

First of all, we developed a full creative brief to allow the committee to fully engage with this video which would be something of a step up for them in terms of their communication ambitions. This included vivid verbal descriptions of the action we intended.

Secondly, we specified the gestures and scenarios we wished to film, so that the committee could approve them and recruit suitable patients to participant in the filming.

Thirdly, 1 whole day of filming that included all the vignettes, in all the different locations plus all of the interviews.

Finally, we selected relevant cuts from the interviews for use in the promo and cut the whole thing together over a number of weeks.

Outcomes

We created 2 versions of the video, 1 for the run up to the ’Big Give’ 1 week campaign and 1 for use during the campaign week, essential these were the same videos but with different captions and call to actions.

We also cut 80 social media snippets of around 20-30 seconds each from the interviews and topped and tailed them with calls to action – this would significantly increase the reach and frequency of the campaign on social media.

The client was thrilled, in particular, with this unexpectedly large delivery.

Sonya Chowdry, CEO

Just to say, I really love the BG film. Thank you so very much!
Sonya Chowdry, CEO

Learnings that may be relevant to your firm

Here are a few of our own learnings from the making of suite of explainer videos. Hopefully they can help you prepare for your next production.

  1. If the budget is low but the variety of locations is high, select a single geographic location for its multiple micro locations.
  2. When dealing with charities their committees can required considerable amount of time before reaching their consensus – allow for this.
  3. When raising funds, it’s important to be emotional and charities frequently offer this dramatic potential.
  4. When directing non-actors just ask them to be themselves and allow plenty of time for them to become calm and settled.
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