Case study:


Film: “Home Straight”

We devised and filmed three videos to showcase the Bloodhound project team as they design and build a car that will break the 1,000mph barrier and set a new world land speed record. This was a 1 day shoot, a 3 day edit, and 2 days pre-production. Such an exciting challenge for all involved - we were humbled to be a part of history in the making. It was hard not to get caught up in the buzz surrounding this superb feat of UK engineering genius!

The challenge

Bloodhound SSC is a unique, high-technology project. Designed and constructed in the UK, Bloodhound SSC includes components and sponsorship from international companies. The challenge was to capture the excitement of the challenge, the frustration of delays, the precision of the engineering, and the strength of teamwork.

Our task

Our goal was to create a promo that appealed to potential investors in the project as well as be educational to all ages; in essence to be the heart of the project. We also wanted a PR video that outlined the benefits of becoming a Project Sponsor by making the car and the component parts the stars of the piece; and an editorial piece for The Manufacturer, acknowledging manufacturing success and courage with a journalistic approach.

How we helped

We used Adobe After Effects to create slick graphics, camera flares and flashes. We interviewed Project Director Richard Noble, the Head of Sponsor Liason, Tony Parraman, and Engineering Director Mark Chapman. Audio excerpts of interviews with various team members and fast-paced editing gave the video a sense of rising energy and expectation of the challenges ahead.


The promo and PR videos are being used on Bloodhound's website to create interest in the project, and the editorial piece is being showcased on The Manufacturer's website.

Jules Tipler, Public Relations, Bloodhound SSC

Great job on the films.
Jules Tipler, Public Relations, Bloodhound SSC

Learnings that may be relevant to your firm

Here are a few of our own learnings from the making of suite of explainer videos. Hopefully they can help you prepare for your next production.

  1. Broaden the shot list to have sufficient material to cover three productions.
  2. Be flexible with senior interviewees who have busy diaries.
  3. Arrive early to stroll around the factory and get familiar with the surroundings.
  4. Shoot at different locations to get variety of shots - always better to shoot more and not need it.
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