Case study: 3D Animation Videos for Brigade Electronics - Ultrasonic Obstacle Detection
Our aim was to create a dramatised story that would best explain the features and benefits of the firm's ultrasonic and radar products.
Case study: Brigade Electronics PLC – ‘Ultrasonic Obstacle Detection’
Film: 'Ultrasonic Obstacle Detection'
Brigade is a previous client so we were thrilled to be asked to extend the range of videos that we had made with them previously, this time focusing on their amazing ultrasonic and radar products.
27 videos were animated in 9 languages for their global markets and are being used to extend their eye-catching displays at trade shows and conferences
Consistency was key with this project, keeping in mind previous animation work we had produced, whilst balancing considerable increases in the complexity of the proposition. This included complex software and conditionality’s that needed to be explained at summary level without confounding viewers.
Creating and developing a brief and dramatised story that would best explain the features and benefits of these ultrasonic and radar products. This would involve storyboarding, dramatisation and a careful approach to stating risks, such that the company could provide a reassuring yet realistic tone.
How we helped
We spent several weeks on storyboarding using spreadsheets, features lists and benefits lists, weaving them into a clear grid of messages. Wire frame animations were then constructed using our top animator in Vladivostok.
Realistic yet simplified and internationalised environments for the vehicles to be dramatised within had to be created and then after revisions of the wireframes, we produced 3 master videos from which all the differing language versions would be derived.
Finally, we rendered out using semi-automated language conversion 27 videos – 3 in each language.
The client was delighted with the videos and used them straight away in sales conferences, team conferences, sales pitches and deployed them onto their 9 international websites.
Feedback has been extremely positive and sales teams are genuinely elated to have high quality explainer videos which reveal the benefits to buyers.
Thank you - the videos went down a treat! And thanks for processing them so quickly.Dale Luckhurst, Group Marketing Services Manager
Learnings that may be relevant to your firm
Here are a few of our own learnings from the making of suite of explainer videos. Hopefully they can help you prepare for your next production.
- Take time to get the brief exactly right and pre-agreed – it will pay dividends during the storyboarding process.
- During storyboarding start with words only so it is very easy for the client to edit then move to images once a consensus has been agreed.
- If your product is international – create internalised environments or stages which will resonate with multiple audiences
- Don’t forget in an animation, you have the freedom to move the camera this adds filmic quality to the final piece.