Case study: Investor Videos for Community Services Homes

Create a single narrative video that would fully set out the proposition for investors and donators who would get further detail from the crowd funding platform.

Let's explore how a corporate video suite can build your business

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Let's explore how a corporate video suite can build your business

Your data is protected under 2018 EU GDPR regulations.

Case study: CSH – Community Services Homes

Film: 'Be a Donor'
CSH is a fantastic charity that converts conventional housing into wheelchair and disabled friendly use. We were thrilled to be asked to create a fund-raising video which would help finance their initial operations. The video was to be used on a crowd funding platform

The challenge

The Challenges here was to work to an incredibly tight budget, film in two locations, source musicians, and furthermore to articulate a message of both need and hope.

Our task

Create a single narrative video that would fully set out the proposition for investors and donators who would get further detail from the crowd funding platform.

How we helped

We spent a considerable amount of time developing the brief with our client and scoping out both messages and visual metaphors. We then planned a series of interviews at a single location in an adapted home in London and chose varied micro locations for those locations so that they appeared to carry different visual contexts. We also sourced and filmed a session drummer in Birmingham who very kindly donated his time to the project. The drums were used to symbolise urgency and a human signal calling for action.

We also filmed a little visual vignette capturing a moment of social bonhomie for a typical tenant inside an adapted home to indicate the degree of normality that adaptation can bring to a wheelchair user. We edited together the material and brought in the drum track from our musician to produce a very moving piece of footage.

Outcomes

Our client was overjoyed with both the tone and clarity of the interviews and the video was used to help raise £75,000 of start-up funding for the Charity’s UK operations.

We also had an great time working on this project and had the chance to meet some truly amazing and inspiring individuals.

Eleanor Bowden, CEO

WOW. I’m bowled over. Thank you so much for being a fabulous professional at all points. You’ve had a clear vision, you’ve kept us on track, you’ve calmed us down when we were uncertain, and you’ve captained us toward an ngaging, clear, and compelling video. Thank you! We really couldn’t have done it without you.
Eleanor Bowden, CEO

Learnings that may be relevant to your firm

Here are a few of our own learnings from the making of suite of explainer videos. Hopefully they can help you prepare for your next production.

  1. When working with a very tight budget, it is important to cohere to the aspirations and timescales so that they really work to the best advantage of the client
  2. Integrating 3 different types of visual material can often work really well – here we have drums, drama and talking heads
  3. Prepare thoroughly for your interviews, the more you know the better the interview is going to be.
  4. When working with disabled people, expect a great deal of enthusiasm, we were delighted by Gavin’s commitment and activity on the piece.
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