Case study: Promotional Video for Connected Manufacturing
The requirement was to make 2 versions of a promo - 1 for Manufacturers (the buyers) and 1 for Software suppliers (the vendors)
Case study: Connected Manufacturing
Film: 'Connected Manufacturing Procurement'
Connected Manufacturing is an event which brings together Manufacturers and Software and Control Systems firms to speed the buying/selling and contracting process between these firms and we were invited to the Midlands Motor Museum to film a promo for the following years event namely a short micro documentary for the event organisers to assist in recruiting vendors and buyers.
We were struck with a few challenges on this project, one being almost zero planning as the turnaround time was to be very short due to promotion starting immediately after the previous event in order to harvest commercial enthusiasm post event and the requirement to interview people, most of whom and no time to spare!
The requirement was to make 2 versions of a promo – 1 for Manufacturers (the buyers) and 1 for Software suppliers (the vendors)
How we helped
With just a 1 man crew, we attended the Midlands Motor Museum and filmed virtually every aspect of the day – speaker events, presentations and 1-2-1 meetings which was then edited together into market specific stories to appeal to the different needs of buyers and sellers.
The edit was created at a considerable pace in order to achieve a fast turnaround for our client.
We produced 2 polished/finished micro documentaries in a very short timescale which were used on the promotional websites of our client almost immediately. The client was delighted with our work.
Love it!Henry Anson, MD
Learnings that may be relevant to your firm
Here are a few of our own learnings from the making of suite of explainer videos. Hopefully they can help you prepare for your next production.
- Handheld footage of live events really helps to bring the event to life
- Always make sure you’ve got a useful list of questions up your sleeve to prompt your question master or journalist so that you can get the best from your interviews
- Noise levels at live events can be very high – it’s always useful to bring highly directional broadcast quality mics as we did here.
- In order to speed up editing if timescales are tight, it’s often helpful to have two different editors, 1 for interview material and the other for polishing and finishing.