Case study: Music Video Production for Dead Royalties

Our aim was to build visibility and indirectly boost sales.

Let's explore how a corporate video suite can build your business

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Let's explore how a corporate video suite can build your business

Your data is protected under 2018 EU GDPR regulations.

Case study: Dead Royalties

Film: 'Bring Out Your Dead'
In a tiny house and a sodden field, we filmed this 3-minute promo video for the Dead Royalties and Secret Chord Records. The video weaves together the stories of the over-worked living, a table shrine to the dead and the golden bullsh*t of the unwanted desk-job. The band were a joy to work with and committed their all to every shot. It was a 3-night shoot, a 4 day edit and around 4 days pre-production.

The challenge

Dead Royalties are a new Wiltshire-based band and 'Bring Out Your Dead' is their first EP. The band asked us to produce a narrative piece which would project the song's theme of rejecting dead-end jobs.

Our task

Our aim was to build visibility and indirectly boost sales.

How we helped

We created a triple-narrative video themed on the daily grind of unwanted office jobs. We filmed in 2 cramped rooms in the bass player's house, at Pewsey railway station, a Bradford On Avon field over 4 nights and in a dairy farm during daytime. Loved working with this band - very playful, very experimental.

Outcomes

The video was launched by Secret Chord Records in November 2014, and early indications were a good takeup in viewings and shares.

Alex Share, Musician

Thanks for everything you've done - it really helped raise our game and build our image.
Alex Share, Musician

Learnings that may be relevant to your firm

In filming this production for Dead Royalties, we learned. We've shared a few of our lessons below; hope they can help you plan out your next video.

  1. Narrative videos often are better with interwoven scenes
  2. Keep it fresh on set - try different ideas till something looks right
  3. Planning underpins all narrative videos - no planning = expensive reshoots
  4. Try to sprinkle the narratives with development and reveals
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