Case study: Corporate Video Package for Dunedin Private Equity
Our task was to enable Dunedin to attract more high calibre investee candidates to the firm and to demonstrate to investors the quality and integrity of the firm's investment work.
Case study: Dunedin Private Equity
Film: 'Private Equity Masters'
We were asked to make a complete suite of 17 corporate videos for use on the client’s home page, core services pages and executive profile pages. Filming spanned 2 locations over 2 days in London and Edinburgh and we produced 17 corporate deliveries, plus approximately 40 social media clips, making a magnificent total of approximately 57 videos from 2 days work!
For this project, we needed to ensure that we revealed the firm in its depth and character in very short duration pieces, which meant extremely economical use of language on the part of the recipients and therefore a high-calibre of interview skills for this piece of work was essential.
Although there was a clear consensus within the firm and their brand and ethos was consistent, our key responsibility was to effectively extract that and almost redefine it as the interviews unfolded.
Our task was to enable Dunedin to attract more high calibre investee candidates to the firm and to demonstrate to investors the quality and integrity of the firm’s investment work.
How we helped
This project kicked off with us assisting in shaping the brief and advising on the approach that might be taken with capital and regional cities, and their representation nationally within the UK.
We then filmed 2 long days, 1 in the London Office and 1 in the Edinburgh office. 16 of the films being interviews and we worked closely with the Marketing Manager, whose very detailed brief helped immensely in making it possible to cover all of the topics in the fastest possible time.
B-roll footage of both offices in action was completed also, and this essentially captured the hustle and bustle of the conversations, meetings, huddles, thoughtful and reflective moments, on screen work, phone calls, arrivals and departures. Just a normal day in the office!
We also sourced a great deal of B-roll footage from relevant industry sectors and filtered these for the most authentic and documentary style aesthetic, thereby filtering out any slick corporate expensive looking shots so that we could maintain a clear documentary style.
17 on time, on budget video’s which the client deployed onto their website. In addition, we filmed extra material for use in 2018, even though there wasn’t budget for the production of these videos, we slipped in the interviews so that further works could be released throughout the course of the following year along with the social media clips.
Needless to say, our client was delighted by both the quality and the quantity of the pieces we produced.
Thanks so much, approved! Oh my goodness they look so good! Thanks top team!Claire McCorquodale, Head of Marketing
Learnings that may be relevant to your firm
Here are a few of our own learnings from the making of suite of explainer videos. Hopefully they can help you prepare for your next production.
- Listen very carefully to the client brief and don’t be afraid to challenge it if seems to need a little extra help.
- Maintain compositional and lightning consistency wherever possible between different locations to boost a sense of unity.
- On a high-volume shoot planning really cuts down the amount of wasted work on location. This was a great help to us in this packed shoot
- Don’t be afraid to ask follow up questions in interviews, they often yield better answers.