Case study: Music Video Production for EAO

Our objective was to help make EAO signable, by demonstrating creativity and performance to A&R executives.

Let's explore how a corporate video suite can build your business

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Let's explore how a corporate video suite can build your business

Your data is protected under 2018 EU GDPR regulations.

Case study: EAO

Film: 'Grow'
On a cold spring night we filmed this promo video for a teen audience, prior to a EAO's mini-tour. Titled 'Grow', it narrates the song's moments of longing and connection. Wonderfully professional artist - great fun to work with and would do it all again. It was a 2-day shoot, and a 3 day edit. Probably 3 days pre-production.

The challenge

EAO is an emerging urban electronica act. They've developed a sparse and economical sound with subtle and layered textures. They wanted a promo for their new song 'Roll'. The challenge was to establish the band as a bankable act and to get on the radar of major record companies.

Our task

Our objective was to help make EAO signable, by demonstrating creativity and performance to A&R executives.

How we helped

We created a narrative promo video. We loved filming on London's wonderful Millennium Bridge at night and besides the singer, we worked with a stylist and male actor. We contingency planned a great deal so that we could turn any weather to our advantage - as it was we got rain and wind and some timber-shivering winds. We cut the whole piece together and post-produced in lighting effects and fireflies.

Outcomes

Well this one went in an unexpected direction! After the video was finished and briefly promoted on blogger sites, the video gave EAO the confidence to amplify the new style. So a change of name and attitude scotched this version. The song is being re-recorded and we've been asked to reshoot a grittier version.

Sandra Fenschoenne, EAO

The video looks sensational. All of your shots, even how you've structured it are UNBELIEVABLE! I could not be happier.
Sandra Fenschoenne, EAO

Learnings that may be relevant to your firm

We learned from this creating this short film for EAO. We're sharing a few of our learnings here in the hope that they'll help you prepare for your next next video.

  1. If you're filming a narrative, plan meticulously - a missing shot can ruin it all
  2. Always check you have permission to film - we didn't, and just got lucky
  3. If you're shooting at night, ensure you have warm clothes for the waiting
  4. When you're working with a stylist, allow time for them to intervene
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