Case study: Viral Video for Hertz Cup Game

Our goal was to help build staff teamwork through fun by sharing the Cup Game technique.

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Let's explore how a corporate video suite can build your business

Your data is protected under 2018 EU GDPR regulations.

Case study: Hertz Cup Game

Film: 'Hertz Cup Game'
We threw together this short trainer video for European and USA staff, and for the Hertz Cup Game intranet. Titled 'Hertz cup game', it explains how to perform the cup game. It was a 2-hour shoot, and a half-day edit. Tom Morley is one of the most creative and prodigious people we know - thanks for asking us to film, Tom.

The challenge

Hertz had already commissioned us to make a video of their team building conference. With offices all over Europe experiencing steep growth, maintaining teamwork and good internal communication was becoming tricky. The challenge was to create something enduring beyond the conference to help unify team culture across European countries.

Our task

Our goal was to help build staff teamwork through fun by sharing the Cup Game technique.

How we helped

We filmed our good friend Tom Morley from a range of angles as he broke down the moves for the cup game. We cut it together with his music track (he recorded this specially for the conference - nice work Tom!)

Outcomes

Hertz is happy with the piece and it's now in use on their intranet.

Staimira Georgieva, Internal Communications Manager

That's a really lovely little piece, so easy to learn from. Many thanks.
Staimira Georgieva, Internal Communications Manager

Learnings that may be relevant to your firm

Here are a few of our learnings from this piece for Hertz Cup Game. Maybe they can help you prepare for your next next production.

  1. Even if it's just a fun piece, use your best kit and highest standards
  2. If you're training, position your cameras for clarity and trainer's point of view
  3. Triple check everything when you're tired: we shot this after a 14-hour day and it still worked
  4. Preserve mistakes if they make the trainer more human
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