Case study: Corporate Video for Hertz Europe

Our goal was pretty clear: demonstrate international collaboration by filming and sharing teamwork at the conference with all European offices.

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Let's explore how a corporate video suite can build your business

Your data is protected under 2018 EU GDPR regulations.

Case study: Hertz Europe

Film: 'Driving Team Growth'
Hertz invited us to Dublin to record their annual high performers' conference to show to staff on the Hertz Europe intranet. With a minimal budget and a slender brief, this 2-minute conference film was the result. Titled 'Driving Team Growth', it provides a flavour of the conference and in particular of the launch of the company's 'Ubuntu' initiative to stimulate cross-country cooperation. It was 3 intensive days' shooting, a 3 day edit and about 2 days' pre-production. Felt like a exhilarating benevolent riot from beginning to end - thanks lovely Hertz people!

The challenge

Hertz Europe is one of the largest car hire firms in the world. They offer a surprising array of innovative services beyond mere car hire - which largely sets them apart. But their constant innovation and recent growth was challenging team unity - sharing best practice and good internal communication was becoming tricky. The challenge was to use a European teamwork conference to help unify team culture across European countries.

Our task

Our goal was pretty clear: demonstrate international collaboration by filming and sharing teamwork at the conference with all European offices.

How we helped

We created a short story-of-the-conference film. We captured our friends Instant Teamwork as they run an audacious ice-breaker event in Dublin, which really dramatised teamwork benefits. And over three 16-hour days we also shot a library of high quality material for future internal communications use, which we provided on a 2 terabyte project drive.

Outcomes

Lots of positive feedback from staff on the film. It's been 'promoted' to a screening at the global management conference in Florida.

Staimira Georgieva, Internal Communications Manager

You are a star!! Thanks for getting it all done on such a short notice!! Thanks so much for your help and your great work!!
Staimira Georgieva, Internal Communications Manager

Learnings that may be relevant to your firm

In filming this production for Hertz Europe, we learned. We've shared a few of our lessons below; hope they can help you plan out your next video.

  1. Create a regular cutting rhythm to harmonise with music
  2. Splash around light and lens flare to inject energy
  3. Shooting contradictions boosts standout (eg suits and drums)
  4. Keeping action shots tight increases visual energy
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