Case study:

Kirton Healthcare

Film: 'Manufacturing Growth'

To start with, we filmed this 2-minute case study video of healthcare seating makers Kirton Healthcare and NVM, their backers. NVM wanted to demo their investment work to prospective customers. Titled 'Manufacturing Growth', it explains the seat manufacturing work of Kirton Healthcare and how NVM have helped. It was a 2-day shoot, a 2-day edit and approximately 1 day of pre-production. It's always fun to work with down-to-earth people.

The challenge

Kirton Healthcare Group is the UK's leading manufacturer of specialist medical seating. At the time of filming, they were expanding their interntaional marketing and had secured the backing of NVM Private Equity to accelerate the process. NVM wanted a record of their work.

Our task

Our goal was to create a case study video that would help NVM build reach and trust with prospective customers.

How we helped

We created this new case study video. Based on Kirwood's factory for specialist seating, we interviewed the NVM directors and filmed the wonderful Kirton craftspeople and equipment to show where the investment has gone. We gathered good positive feedback from the interviews, coaching the directors who were a little nervous on camera. And finally we tied it all together with an NVM interview about the project challenges and their approach.

Outcomes

Our client is happy with the case study film and they use it both on their website and in client presentations.

Liberty Bollen, Marketing Manager

We LOVED the video!!!! So no additional changes needed. It hits the spot in terms of an NVM promotion film.  Well done!
Liberty Bollen, Marketing Manager

Learnings that may be relevant to your firm

Here are a few of our learnings from this piece for Kirton Healthcare. Maybe they can help you prepare for your next next production.

  1. If your interviewee's good, let them ramble - they'll deliver gems (as Beverly did here)
  2. Craftsmanship often looks better with older people
  3. Try to illustrate voiceover with appropriate cutaway footage
  4. If you can, end with a sentence that sums it all up
 
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