Case study: Editorial Video for Matchroom Sport

Our aim was to film the magazine's interview session to build internet reach and interest in the article.

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Let's explore how a corporate video suite can build your business

Your data is protected under 2018 EU GDPR regulations.

Case study: Matchroom Sport

Film: 'Defining Moments'
To start with, we created this 2-minute teaser video for Business First Magazine and the Matchroom Sport website (full article). The piece trails the main points of the magazine interview with chairman Barry Hearn. We really enjoyed working with this promotional legend (we love the numbers too!) It was a 2-hour shoot, and a day edit and around half a day pre-production.

The challenge

Matchroom Sport is one of the world’s largest sports promoters and programmers. They organise television sports events and work with virtually every major sports broadcaster in the world. Their exuberant chairman Barry Hearn commands considerable attention in the sports industry. The challenge was to capture his views and promote online an interview for Business First magazine.

Our task

Our aim was to film the magazine's interview session to build internet reach and interest in the article.

How we helped

We created a teaser video. With over 45 minutes of vivid anecdotes from the interview, we had much to work with. Barry spoke with wit and candour. Then we overlayed a few stills and animations to underscore his main points, and finally we added phrases from the article.

Outcomes

Quality content for a more engaging magazine website, and helpful editorial soundbites for content marketing on social sites too.

Nick Peters, Editor-in-Chief

Another strong piece from Working Beautifully, a good video teaser that continues to build our audience. Many thanks.
Nick Peters, Editor-in-Chief

Learnings that may be relevant to your firm

Here are a few of our learnings from this piece for Matchroom Sport. Maybe they can help you prepare for your next next production.

  1. Make sure your interviewee is comfortable - he'll give more
  2. End well - if there's a lighter note somewhere in the material, use it
  3. Encourage a personal tone - how much more engaging it can be?
  4. Captions save time when you need to change topic quickly
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