Case study: Promotional Video Suite for Mayor of London

Our goal was clear: demonstrate the simplicity and value of volunteering to medium and large firms.

Let's explore how a corporate video suite can build your business

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Let's explore how a corporate video suite can build your business

Your data is protected under 2018 EU GDPR regulations.

Case study: Mayor of London

Film: 'Why Volunteering'
We devised and filmed this promotional feature for the Mayor of London website to encourage medium and larger firms to support volunteering initiatives. Titled 'Why volunteering', it explains the benefits and enterprise value of the programme to HR and CSR managers. This was a 3-day shoot, a 2-day edit and about 2 day's pre-production. Such a buzz working with the generous and motivated people of this project in so many firms.

The challenge

The Mayor of London wanted to advance his corporate volunteering initiative via Team London and a group of coprorate partners. They aim was to encourage more firms to engage in volunteering schemes The challenge was to explain the benefits of volunteering to corporates, and thereby attract more employers.

Our task

Our goal was clear: demonstrate the simplicity and value of volunteering to medium and large firms.

How we helped

We filmed the programme partners and volunteers at their workplaces and interviewed many contributors. We gleaned a great deal from the story of one volunteer as she walked us through her journey into employment. Wonderful to see business and youngsters chiming so well.

Outcomes

New corporate participants are now contacting the Mayor's office. And there's now a more useful explainer online.

Aimee Presly, Volunteering Senior Project Officer

We're all delighted - thank you so much for all your efforts and aesthetics.
Aimee Presly, Volunteering Senior Project Officer

Learnings that may be relevant to your firm

Here are a few of our own learnings from the making of this Volunteering video. Hopefully they can help you prepare for your next next production.

  1. Carefully research who the best people to talk to are
  2. Try to tell a realistic story of events
  3. Budget for multiple locations properly - there was a ton of travel in this piece
  4. Avoid wall to wall talking heads - it's too dull
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