Case study:

Ordnance Survey

Film: 'Location, Location, Location'

We created this short explainer video for Ordnance Survey and Business First Magazine (full article). The piece covers the key points of the magazine article and reveals the breadth and depth of the firm's offering. It was wonderful to work with such an intelligence and tech-based product - and the building has to be seen to be believed. The production was a half-day shoot, a one-day edit, and around 2 days of pre-production and stills research.

The challenge

Ordnance Survey is the UK's oldest map-maker, is a government department in its own right, and is now venturing into commercial services in new ways.

Our task

Our aim was to build awareness of the Business First Magazine article and the widening OS proposition.

How we helped

We filmed the entire magazine interview as if it were a TV interview and edited together highlights to reflect the main topics of the article. Then we filmed a top and tail outside the new iconic building, and finally we researched stills inside the OS database and flickr account to select relevant and modern imagery.

Outcomes

It's a little too early for results yet, but Business First is happy with the piece and it's now in use on their website.

Andy Stegall, Senior Press Officer

Wonderful. Thanks for getting it all done on such a short notice!
Andy Stegall, Senior Press Officer

Learnings that may be relevant to your firm

We learned from this creating this short film for Ordnance Survey. We're sharing a few of our learnings here in the hope that they'll help you prepare for your next next video.

  1. A sales guy is usually great for interviews (but you may need to de-boast a little!)
  2. Research your stills carefully to get close matches with the interview topics
  3. Choose your location to communicate - we wanted to project scale and activity here
  4. You can create clean topic changes with just a simple change of voice
 
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