Case study: Editorial Video for Outstanding

Our aim was to build interest in the article in the Business First Magazine and the work of Outstanding.

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Let's explore how a corporate video suite can build your business

Your data is protected under 2018 EU GDPR regulations.

Case study: Outstanding

Film: 'Standing Up, Standing Out'
We created this short article teaser for LGBT executive network 'Outstanding' and Business First Magazine. The piece trails key points of the magazine article and reveals the core principles of the network and its membership. Superb fun working with Suki - we predict a seat in parliament before the decade's out! The production was a half-day shoot, a one-day edit, and around a day of pre-production and stills research.

The challenge

OUTstanding is a not-for-profit professional network for LGBT executives and their allies. They promote the talent of LGBT executives and encourage them to be themselves.

Our task

Our aim was to build interest in the article in the Business First Magazine and the work of Outstanding.

How we helped

We filmed the entire magazine interview as if it were a TV interview and edited together highlights to trail the topics of the written article. Then on a cold day, we filmed Nick's top and tail outside their central London offices, and finally we took B roll footage inside their offices.

Outcomes

It's a little too early for results yet, but Business First is happy with the piece and it's now in use on their website.

Nick Peters, Editor in Chief

Solid stuff. Thanks to Working Beautifully for another sterling job.
Nick Peters, Editor in Chief

Learnings that may be relevant to your firm

We learned from this creating this short film for Outstanding. We're sharing a few of our learnings here in the hope that they'll help you prepare for your next next video.

  1. Try to find the quietest spot (we weren't that lucky on this shoot)
  2. If your B roll opportunities are dull, ask your client for supporting footage
  3. Structure helps - we used three parts here - keeps it punchy
  4. It's worth rehearsing lines - makes the piece-to-camera nice and slick
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