Case study: Promotional Video Suite for Progress Academy

To produce a home page video which would comprehensively explain the range of instruments and the ethos of the Progress Music Academy. The video was to be used on their website and potentially also social media

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Let's explore how a corporate video suite can build your business

Your data is protected under 2018 EU GDPR regulations.

Case study: Progress Academy – Music Centre Student Learning Centre for all walks of music in Birmingham

Film: 'A Vibrant Musical Home'
Progress Music is an exceptional Birmingham based Music Academy intent in teaching through performance, as opposed to more academic methodologies.  We were asked to create a single home page taster video, plus a series of social media snippets to help their message get across to potential new customers.

The challenge

We faced two big challenges here, the first being that budget and timescale were both very tight and secondly, we had no students to work with!  The only students that agreed to take part made themselves for observational footage rather than interviews.

Our task

To produce a home page video which would comprehensively explain the range of instruments and the ethos of the Progress Music Academy.  The video was to be used on their website and potentially also social media

How we helped

We pre-agreed a range of interview topics and promotional messages that the Academy wanted to project. Filming took place in Birmingham and were delighted to discover the open, honest and unusually collaborative techniques of the teachers at the Academy. This allowed us to source gig footage from suitable libraries to enrich the interview and taster pieces.

We spent some time choosing the right supporting material for this project which truly helped to bring to life the pieces, given how little time we had to collect any really useful active B-roll material (i.e students undertaking lessons were not available to us)

A simply home page was then editing together with a narrative which set out the Academy’s comprehensive and collaborative composition.

Outcomes

We finished the home page taster along with about 45 social media clips to standards much higher than the client had expected. Naturally, they were delighted and immediately deployed the videos on their website and on social media.

Gary Walmsley, Co-founder, <a href='http://www.working-beautifully.co.uk/case/progress-academy' title='Exceptional Birmingham-based music tuition studios'>Progress Music Academy</a>

We think it’s wonderful!
Gary Walmsley, Co-founder, Progress Music Academy

Learnings that may be relevant to your firm

Here are a few of our own learnings from the making of suite of explainer videos. Hopefully they can help you prepare for your next production.

  1. When there is very little time, handheld and low camera angles will often provide dramatic B-roll footage quickly
  2. Nervous interviewees sometimes ask for a full list of questions beforehand – it’s generally a good idea to avoid this as it keeps answers and responses fresh and authentic.
  3. When you really haven’t got the means of capturing enough useful B -roll, turn to good quality image libraries to source uplifting material, but be prepared to colour grade and edit that material so that it keeps to your documentary style.
  4. Even if music is the principle product, nothing beats leaders or experts describing their approach or ethos – the human story is always the most interesting one.
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