Case study: Corporate Video Package for Rockpool

Our goal was to let the experts give clear explanations whilst bringing them to life with imaginative visuals.

Let's explore how a corporate video suite can build your business

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Let's explore how a corporate video suite can build your business

Your data is protected under 2018 EU GDPR regulations.

Case study: Rockpool

Film: Rockpool - Why Private Companies
We devised and filmed a suite of 6 promotional videos to attract investors, projecting the ethos and vision, team calibre and unusual structures of the PE firm. This was a 2 day shoot, 5 days edit, and 2 days pre-production. It was deeply educating to work with such mathematical masters.

















We also experimented with a water-themed video based on the name of Rockpool, as an alternative to the videos above, which didn't make the final selection:




The challenge

Rockpool is an independent firm dedicated to creating tax-efficient investment opportunities for individuals through private investment, and they wanted to deepen their online presence. The 2 challenges were to get technical people to feel approachable, and to bring their brand into evidence authentically.

Our task

Our goal was to let the experts give clear explanations whilst bringing them to life with imaginative visuals.

How we helped

We filmed the principals using a journalistic approach, showing technicians and investment managers at their workplaces. We also filmed brand materials close by to embrace the firm's new look. Wonderful to see entrepreneurs at the coal face.

Outcomes

Our client is delighted with the films and it's now in use front and centre on their website and within their sales process.

Elizabeth Orbell - Head of Client Services

All wonderful. Thank you – it was a pleasure to meet and work with you.
Elizabeth Orbell - Head of Client Services

Learnings that may be relevant to your firm

Here are a few of our own learnings from the making of suite of explainer videos. Hopefully they can help you prepare for your next production.

  1. Carefully research who the best people to talk to are
  2. Try to tell a realistic story of events
  3. Budget for multiple locations properly - there was a ton of travel in this piece
  4. Avoid wall to wall talking heads - it's too dull
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