Case study: Case Study Video Production for Scottish Equity Partners

Our goal was to show how the investment had allowed Peppermint to step-change their business.

Let's explore how a corporate video suite can build your business

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Let's explore how a corporate video suite can build your business

Your data is protected under 2018 EU GDPR regulations.

Case study: Scottish Equity Partners

Film: SEP Peppermint Case Study
We created the peppermint case study to showcase their value and expertise to investors and investees alike. Using a six-step format we revealed the purpose, benefits and outcomes of the SEP investment. This was a 1 day shoot, a 3 day edit, and 2 days pre-production. Such a vibrant team of motivated entrepreneurs - we really enjoyed working with such visionaries.

The challenge

Peppermint Technology provides innovative legal cloud software for UK law firms that goes beyond traditional UK legal practice & case management software. The challenge was to make the software interesting, make the complex simple, and give them the opportunity to demonstrate the effect of the investment.

Our task

Our goal was to show how the investment had allowed Peppermint to step-change their business.

How we helped

We interviewed the CEO and filmed the teams and the desktop software. We used the visual themes of enterprise, teamwork and movement. We also filmed light spillage using a technique known as free-lensing, to amplify a sense of vision.

Outcomes

SEP were very pleased with the end result, and used this video at their Annual General Meeting to highlight Peppermint to the investors in their fund.

Catherine Simpson, Head of Operations, Scottish Equity Partners

"Working Beautifully created a profile video for one of our portfolio companies and we were delighted with the end result. We worked with Tim and his team to create a comprehensive brief and appreciated their collaborative approach. The first cut of the video required only minor editing which was testament to the quality of the filming and production. We would use Working Beautifully again."
Catherine Simpson, Head of Operations, Scottish Equity Partners

Learnings that may be relevant to your firm

Here are a few of our own learnings from the making of this case study video. Hopefully they can help you prepare for your next production.

  1. Think visually - pick a theme (eg illumination) and film in a sympathetic manner
  2. Don't be afraid of edgy techniques like free-lensing - they work well in corporates
  3. Always push for more objective answers if you feel your interviewees are being too subjective
  4. Move the camera in offices to keep things interesting and energetic
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