Case study:

Team London

Film: 'Mayor Launches Volunteering'

We created this short news feature for prospective volunteering participants, for the Team London website. Titled 'Mayor launches volunteering', it introduces the benefits and enterprise value of the programme. Really enjoyed this brief production - the Mayor's office is filled with such committed people and it was a true pleasure working with them. It was a 1-day shoot, a 2-day edit and about 2 day's pre-production.

The challenge

Team London is the Mayor’s citywide volunteering initiative to prepare the young and unemployed for work and to build corporate social responsibility. They needed more employers to participate. The challenge was to promote the new youth HeadStart programme to corporates, and recruit more employers.

Our task

Our purpose was straight-forward: increase volunteering places by engaging with prospective corporates online.

How we helped

We filmed the HeadStart London launch event at City Hall and interviewed its speakers. We learned so much from the volunteers and employers together - their enthusiasm for work experience and building candidate skills was infectious.

Outcomes

A small but steady new flow of corporate enquiries has been established. And Team London now has a more professional look online.

Aimee Presly, Volunteering Senior Project Officer

Wonderful video. Thank you so much for all your help.
Aimee Presly, Volunteering Senior Project Officer

Learnings that may be relevant to your firm

We learned from this creating this short film for Team London. We're sharing a few of our learnings here in the hope that they'll help you prepare for your next next video.

  1. Ask simple questions and ask for short answers
  2. Ensure there's enough visual context, use stills if you have to
  3. Mix talking heads with cutaways for visual variety
  4. Captions help drive stronger points home
 
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