Case study:

TG Racing Branding

Film: 'Booster'

To open our love affair with craftsmanship and race engineering, we created this 2-minute profile video for prospective customers on the Tony Green Racing website. The video reveals the skills and thrills of race exhaust engineering. It was a 2-day shoot, a 3 day edit and around 3 days pre-production. Not sure which we loved more - the race-track or the oily workshop.

The challenge

TG Racing is one of the UK's leading two-stroke motorbike exhaust makers. They lovingly hand craft 'pipes' for motorbike owners, racers, teams and manufacturers. But outside the racing world, they were unknown, and when prospects called with enquiries, the owner had to convince them on pedigree and calibre. The challenge was to demonstrate TG Racing's pre-eminence to an internet audience, and ease the phone sale.

Our task

Our objective was to make selling quicker and easier by building reach and trust with new prospective customers.

How we helped

We created a unified new image, website and video. We loved filming at TG Racing's wonderful oily workshops and their clients' bikes out on the track, and we learned a lot by interviewing Tony. We even pulled a few strings and arranged for an afternoon of private airfield use at Wroughton to dramatise the racing benefits. Finally, we built a website using the excellent Adobe Business Catalyst platform, and created the content - copy, video and imagery, publishing it on the internet and notifying Google.

Outcomes

A new flow of prospective customers, and a positive shift in customer opinion has been established. And the desired easier sales calls.

Tony Green, Owner

I'm really happy with this work – you went the extra mile.
Tony Green, Owner

Learnings that may be relevant to your firm

We learned from this creating this short film for TG Racing Branding. We're sharing a few of our learnings here in the hope that they'll help you prepare for your next next video.

  1. Shoot a skills portrait in a documentary way - it looks natural
  2. Mount the camera in dramatic ways - that's what brought this video alive
  3. Don't be afraid to ask the same question different ways to get a better answer
  4. Let your video dominate its web page - it's what most people consume first
 
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