Case study:

TG Racing Promo

Film: 'Race Day'

Over the summer, we created this 2-minute raceday craftsmanship profile video for prospective customers on the TG Racing website. The video reveals the skills and thrills of race exhaust engineering. It was a 4-day shoot, a 3 day edit and around 3 days pre-production. Loved the noise, smells and bonhomie of this competitive and respectful world! Would do it all over again at the drop of a hat.

The challenge

TG Racing is one of the UK's leading two-stroke motorbike exhaust makers. They lovingly hand craft 'pipes' for motorbike owners, racers, teams and manufacturers. But outside the racing world, they were unknown, and when prospects called with enquiries, the owner had to convince them on pedigree and calibre. The challenge was to demonstrate TG Racing's pre-eminence to an internet audience, and ease the phone sale.

Our task

Our objective was to make selling quicker and easier by building reach and trust with new prospective customers.

How we helped

We created a unified new image, website and video. We loved filming at TG Racing's wonderful oily workshops and their clients' bikes out on the track, and we learned a lot by interviewing Tony. We even pulled a few strings and arranged for an afternoon of private airfield use at Wroughton to dramatise the racing benefits. Finally, we built a website using the excellent Adobe Business Catalyst platform, and created the content - copy, video and imagery, publishing it on the internet and notifying Google.

Outcomes

A new flow of prospective customers, and a positive shift in customer opinion has been established. And the desired easier sales calls.

Tony Green, Owner

The jobs are better jobs, and we're turning away work, finances are getting better, I'm a lot better off.
Tony Green, Owner

Learnings that may be relevant to your firm

We learned from this creating this short film for TG Racing Promo. We're sharing a few of our learnings here in the hope that they'll help you prepare for your next next video.

  1. Shoot a skills portrait in a documentary way - it looks natural
  2. Mount the camera in dramatic ways - that's what brought this video alive
  3. Don't be afraid to ask the same question different ways to get a better answer
  4. Let your video dominate its web page - it's what most people consume first
 
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