Case study: Music Video Production for The Struts
Our aim was simple: increase appeal, by revealing a creative and collaborative origin to a growing fanbase.
Case study: The Struts
Film: 'Journeys Start'
We created this micro-rockumentary for fans, for The Struts' website. This short film profile explores how the band approach their work and how they started. It was a 1-day shoot, a 2 day edit and around 2 days pre-production. Great to work with people who so clearly know their destiny.
The challenge
The Struts are a Virgin-signed UK-based rock band. They've produced their first album and developed a rich vibrant and harmonious sound with plenty of swagger. They wanted a short documentary to mark their origins and approach to collaboration. The challenge was to tell the story with candour and bite.
Our task
Our aim was simple: increase appeal, by revealing a creative and collaborative origin to a growing fanbase.
How we helped
We created a micro-rockumentary video. We visited the band's house in Derby and loved filming in their music room. We also filmed at their rehearsal space outside to add a flavour of live performance. We cut the whole piece together and fine-tuned with the help of the band's management.
Outcomes
Over 5,000 viewings without even being released. Exciting how it got out there - it was privately listed for months.
It's really great! We all think it's great. PS It's great!Pru Harris, Plan A
Learnings that may be relevant to your firm
In filming this production for The Struts, we learned. We've shared a few of our lessons below; hope they can help you plan out your next video.
- Research your subjects before you meet them - it's essential
- Ask followup questions - they build trust during an interview
- Shoot too much supporting 'B roll' material - you never know when it's useful
- Clever audio synchronisation helps bind a piece strongly