Case study: Investor Videos for Vesta
Our objective was to present the idea of part-ownership in a colourful, stylish and appealing video, using testimonials from Vesta and their would be customers.
Case study: Vesta
Film: Vesta - Bringing Investors Together to Create Homes for People
We created this promotional video to attract investors and showcase the Vesta brand. This was a 2 day shoot, 7 day edit and 3 days pre-production. It was educating to work with financiers so deeply embebbed within the idea of a social enterprise - this unique combination of investment and liberating part-ownership of a property was a real eye opener.
The challenge
Vesta is a dedicated buy-to-let investment platform connecting sellers, buyers and investors. The challenge was to communicate a combined social and financial enterprise to investors.
Our task
Our objective was to present the idea of part-ownership in a colourful, stylish and appealing video, using testimonials from Vesta and their would be customers.
How we helped
We interviewed the CEO, his team and Vesta's would-be customers using a talking heads style. We used shots of sumptuous buildings and skylines to portray the obvious property theme, and backlighting to subtly suggest a cityscape outside the filming location.
Outcomes
Vesta have wired their video privately to selected seed investors, and are also using the video on Crowdfunding platforms.
Excellent! A cracking job.Sophia Ahrel, Chief Marketing Officer - Millgroup (On behalf of Vesta)
Learnings that may be relevant to your firm
Here are a few of our own learnings from the making of suite of explainer videos. Hopefully they can help you prepare for your next production.
- Sometimes it is necessary to challenge every aspect of the brief before clarity emerges - this was the case here.
- Securing interviews with prosceptive customers is narratively very powerful - it just takes perseverance!
- Careful selection of stock footage can vividly express branding alongside interesting b-roll.
- Call and Response structure is compelling - here we used a customer call and a team member response.