Case study: Vesta

Film: Vesta - Bringing Investors Together to Create Homes for People
We created this promotional video to attract investors and showcase the Vesta brand. This was a 2 day shoot, 7 day edit and 3 days pre-production. It was educating to work with financiers so deeply embebbed within the idea of a social enterprise - this unique combination of investment and liberating part-ownership of a property was a real eye opener.

The challenge

Vesta is a dedicated buy-to-let investment platform connecting sellers, buyers and investors. The challenge was to communicate a combined social and financial enterprise to investors.

Our task

Our objective was to present the idea of part-ownership in a colourful, stylish and appealing video, using testimonials from Vesta and their would be customers.

How we helped

We interviewed the CEO, his team and Vesta's would-be customers using a talking heads style. We used shots of sumptuous buildings and skylines to portray the obvious property theme, and backlighting to subtly suggest a cityscape outside the filming location.

Outcomes

Vesta have wired their video privately to selected seed investors, and are also using the video on Crowdfunding platforms.

Excellent! A cracking job.

Sophia Ahrel, Chief Marketing Officer - Millgroup (On behalf of Vesta)

Learnings that may be relevant to your firm

Here are a few of our own learnings from the making of suite of explainer videos. Hopefully they can help you prepare for your next production.

1. Sometimes it is necessary to challenge every aspect of the brief before clarity emerges - this was the case here.
2. Securing interviews with prosceptive customers is narratively very powerful - it just takes perseverance!
3. Careful selection of stock footage can vividly express branding alongside interesting b-roll.
4. Call and Response structure is compelling - here we used a customer call and a team member response.