Delivery. Audiences don't want a pitch.
Do's and Don'ts
DON'T be a salesperson.
DO speak plainly to investors.
DO SCRIPT: Investment Manager: [Salesman voice] Have you ever asked the question "Is there a company out there can manage my finances for me?" Wonder no more, we are that company!
DON'T SCRIPT: Investment Manager: [Humble] We set up our company ten years ago because we knew there was a market for those who wanted their finances professionally managed.
No hard sell - just explanation.