Video and TV Interview Tip


The Problem

Delivery. Audiences don't want a pitch.

Do's and Don'ts

DON'T be a salesperson.
DO speak plainly to investors.


DO SCRIPT: Investment Manager: [Salesman voice] Have you ever asked the question "Is there a company out there can manage my finances for me?" Wonder no more, we are that company!

DON'T SCRIPT: Investment Manager: [Humble] We set up our company ten years ago because we knew there was a market for those who wanted their finances professionally managed.


No hard sell - just explanation.

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