Facts. It's easy to overload the audience.
Do's and Don'ts
DON'T think kitchen sink.
DO take one thing you're proud of and talk about it.
DO SCRIPT: Investment Manager: There are 14 reasons why you should invest in ISAs: [Count on fingers] number 1, tax efficiency. Number 2...
DON'T SCRIPT: Investment Manager: What happens when you invest in an ISA is it's far more tax efficient.
Channel your strengths and make the facts work for you, not the other way around.