Video and TV Interview Tip

Familiarity

The Problem

Familiarity. Do you speak in the third person?

Do's and Don'ts

DON'T use company third person.
DO use "we" to be inclusive.

Transcriptions

DO SCRIPT: Investment Manager: Mitchell's is a leading provider of safety goggles for factory and laboratory workers.

DON'T SCRIPT: Investment Manager: We provide safety goggles to factory and laboratory workers.

Summary

Think of your company as another member of the team - you're all in this together.

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