Familiarity. Do you speak in the third person?
Do's and Don'ts
DON'T use company third person.
DO use "we" to be inclusive.
DO SCRIPT: Investment Manager: Mitchell's is a leading provider of safety goggles for factory and laboratory workers.
DON'T SCRIPT: Investment Manager: We provide safety goggles to factory and laboratory workers.
Think of your company as another member of the team - you're all in this together.