Video and TV Interview Tip


The Problem

Familiarity. Do you speak in the third person?

Do's and Don'ts

DON'T use company third person.
DO use "we" to be inclusive.


DO SCRIPT: Investment Manager: Mitchell's is a leading provider of safety goggles for factory and laboratory workers.

DON'T SCRIPT: Investment Manager: We provide safety goggles to factory and laboratory workers.


Think of your company as another member of the team - you're all in this together.

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