Video and TV Interview Tip


The Problem

Slang. Does it sound professional?

Do's and Don'ts

DON'T try to be 'down with the kids'.
DO use your own language.


DO SCRIPT: Investment Manager: [Trying to be cool] That last marketing campaign was sick, let me tell you, me and the crew were proper tooled.

DON'T SCRIPT: Investment Manager: Our current fundraising campaign was really successful, and the team are ready for the next challenge.


Speak from the heart and people will listen.

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