Video and TV Interview Tip

Language

The Problem

Slang. Does it sound professional?

Do's and Don'ts

DON'T try to be 'down with the kids'.
DO use your own language.

Transcriptions

DO SCRIPT: Investment Manager: [Trying to be cool] That last marketing campaign was sick, let me tell you, me and the crew were proper tooled.

DON'T SCRIPT: Investment Manager: Our current fundraising campaign was really successful, and the team are ready for the next challenge.

Summary

Speak from the heart and people will listen.

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