Planning. Don't be tempted to wing it.
Do's and Don'ts
DON'T fail to plan.
DO prepare to give better answers.
DO SCRIPT: Investment Manager: [Flippant] Our global market increased last year, something in the region of...oh I don't know... [Look away from interviewer at unseen person] 50%? Sounds about right.
DON'T SCRIPT: Investment Manager: Our global market went from 13% last year to 26% this year.
Plan your purpose, then your message, and deliver the perfect answer.