Video and TV Interview Tip

Planning

The Problem

Planning. Don't be tempted to wing it.

Do's and Don'ts

DON'T fail to plan.
DO prepare to give better answers.

Transcriptions

DO SCRIPT: Investment Manager: [Flippant] Our global market increased last year, something in the region of...oh I don't know... [Look away from interviewer at unseen person] 50%? Sounds about right.

DON'T SCRIPT: Investment Manager: Our global market went from 13% last year to 26% this year.

Summary

Plan your purpose, then your message, and deliver the perfect answer.

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