Self-importance. You could sound over-inflated.
Do's and Don'ts
DON'T make things sound better than they are.
DO use clear and concise explanation.
DO SCRIPT: Investment Manager: [Trying to impress] We deliver the perfect mix of flexibility, scalability and ability to your company.
DON'T SCRIPT: Investment Manager: [Helpful] We're available 24 hours a day - our team is skilled enough to accommodate changes and provide excellent service.
Explain clearly without belittling those in the know.