Mystery. Too much looks like evasion.
Do's and Don'ts
DON'T be mysterious.
DO explain your business.
DO SCRIPT: Investment Manager: Are there benefits to investing in us? [Mysterious] Well... why don't you find out for yourself?
DON'T SCRIPT: Investment Manager: The benefits to investing in our company are experienced staff, an effective business model and unique products.
A transparent interview helps the audience to connect.