Video and TV Interview Tip


The Problem

Mystery. Too much looks like evasion.

Do's and Don'ts

DON'T be mysterious.
DO explain your business.


DO SCRIPT: Investment Manager: Are there benefits to investing in us? [Mysterious] Well... why don't you find out for yourself?

DON'T SCRIPT: Investment Manager: The benefits to investing in our company are experienced staff, an effective business model and unique products.


A transparent interview helps the audience to connect.

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