Video and TV Interview Tip

Active tense

The Problem

Voice. Do you speak in a certain tense?

Do's and Don'ts

DON'T use passive tense. It wastes words.
DO use active tense.


DO SCRIPT: Investment Manager: After the investment has been placed, the funds deployed and properly activated, there's a major effort to optimise things...

DON'T SCRIPT: Investment Manager: First we invest in the firm, then they buy their new assets, and finally we oversee their board's monitoring.


Active voice creates active thought.

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