Voice. Do you speak in a certain tense?
Do's and Don'ts
DON'T use passive tense. It wastes words.
DO use active tense.
DO SCRIPT: Investment Manager: After the investment has been placed, the funds deployed and properly activated, there's a major effort to optimise things...
DON'T SCRIPT: Investment Manager: First we invest in the firm, then they buy their new assets, and finally we oversee their board's monitoring.
Active voice creates active thought.