Video and TV Interview Tip

Be genuine, not cool

The Problem

Attitude. It's tempting to act cool.

Do's and Don'ts

DON'T play it cool - you'll look disinterested.
DO be genuine.


DO SCRIPT: Investment Manager: [Hands behind head, nonchalant]

DON'T SCRIPT: Investment Manager: [Sitting forwards, nodding]


Being genuine makes your audience warm to you.

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