Video and TV Interview Tip

Be yourself

The Problem

Be Yourself. Forced humour sounds like you're trying too hard.

Do's and Don'ts

DON'T try to be funny.
DO be natural and professional.


DO SCRIPT: Investment Manager: Some people say the glass is half full, some say the glass is half empty. Engineers say the glass is twice as big as necessary. [Laughs at own joke].

DON'T SCRIPT: Investment Manager: Our engineers like to make sure that they cover all bases which makes me feel confident about their work ethic.


Seriousness builds trust with your audiences.

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