Video and TV Interview Tip

Being proud

The Problem

Pride. Being proud can be seen as boasting.

Do's and Don'ts

DON'T perform to the interviewer.
DO be factual and understated.

Transcriptions

DO SCRIPT: Investment Manager: [Boasting] We are the biggest, the best and the most proactive in the current market.

DON'T SCRIPT: Investment Manager: [Humble] We're doing well, our last investor survey put us fourth in the top ten so we're doing well but there's room for improvement.

Summary

Your audience will trust you and want to know more.

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