Video and TV Interview Tip

Closer to the action

The Problem

Be close to the action.

Do's and Don'ts

DON'T sit in boardroom.
DO more factory floor.

Transcriptions

DO SCRIPT: Investment Manager: [In boardroom] As a company we're really hands on and we spend a lot of time and energy with the management team on site.

DON'T SCRIPT: Investment Manager: [In factory] As a company we're really hands on and we spend a lot of time and energy with the management team on site

Summary

Don't just tell your clients, show them.

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