Video and TV Interview Tip

Experienced interviewer

The Problem

The Interviewer. You don't want to hire someone amateur.

Do's and Don'ts

DON'T hire an inexperienced interviewer.
DO You need someone like this

Transcriptions

DO SCRIPT: Investment Manager: [Looking away from Interviewer, puzzled] I'm sorry but I don't see how investing the stock market is relevant to private equity?

DON'T SCRIPT: Investment Manager: [Impressed] That's an interesting question. Private equity tends to outperform the stock market by 300%...

Summary

Hire a journalist who will stretch you further and bring out the best in you.

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