Video and TV Interview Tip

Interview control

The Problem

Interviews. Wanting to control them can be over-bearing.

Do's and Don'ts

DON'T control the interview.
DO cater to your audience.


DO SCRIPT: Investment Manager: I'm not interested in answering questions about sales or productivity. I want to talk about our investors. That's more important, surely?

DON'T SCRIPT: Investment Manager: Sales and productivity are important components in any business, we wouldn't be here without them, but also important are our investors.


It's about the answers the audience wants to hear.

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