Interviews. Wanting to control them can be over-bearing.
Do's and Don'ts
DON'T control the interview.
DO cater to your audience.
DO SCRIPT: Investment Manager: I'm not interested in answering questions about sales or productivity. I want to talk about our investors. That's more important, surely?
DON'T SCRIPT: Investment Manager: Sales and productivity are important components in any business, we wouldn't be here without them, but also important are our investors.
It's about the answers the audience wants to hear.