Video and TV Interview Tip

Looking to camera

The Problem

The Camera. Remember when you were told not to stare?

Do's and Don'ts

DON'T look at the camera.
DO focus on your interviewer instead.


DO SCRIPT: Investment Manager: [Glancing at camera] This is your opportunity to really make a difference and show your support for UK manufacturing.

DON'T SCRIPT: Investment Manager: [Looking at interviewer] This is an opportunity for investors to really make a difference and show their support for UK manufacturing.


Reassure the audience and earn their trust.

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