Making a point
Making a point. Being generic is less engaging.
Do's and Don'ts
DON'T be generic.
DO be more specific.
DO SCRIPT: Investment Manager: In today's highly competitive marketplace, we as a leading provider of bespoke office software have a proactive strategy for success.
DON'T SCRIPT: Investment Manager: We know we're not the only company in the market, but we are the only ones currently investing in prosthetics in this price bracket.
Show your audience what sets you apart from the crowd.