Video and TV Interview Tip

Making Promises

The Problem

Making promises. Often it sounds desperate.

Do's and Don'ts

DON'T make promises (that sound desperate).
DO be more modest.


DO SCRIPT: Investment Manager: [Keen] Sponsor us and we'll guarantee you won't regret it - we'll promote you whatever way you want!

DON'T SCRIPT: Investment Manager: [Calm] We're offering our product sponsors the opportunity to showcase their business on our website, with scope for further promotion.


A reasonable offer shows that you listen and are open to suggestion.

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