Straight to the point
Answer head-on. It's better not to avoid the question.
Do's and Don'ts
DON'T build a case laboriously.
DO get straight to the point.
DO SCRIPT: Investment Manager: [Dismissive] If I may, I'll answer that after I've explained this. A fund is only a fund...
DON'T SCRIPT: Investment Manager: [Enthusiastic] Absolutely, and the answer is people. Without them we wouldn't have a business!
Get to the point to hook your audience - time is money!