Video and TV Interview Tip

Straight to the point

The Problem

Answer head-on. It's better not to avoid the question.

Do's and Don'ts

DON'T build a case laboriously.
DO get straight to the point.

Transcriptions

DO SCRIPT: Investment Manager: [Dismissive] If I may, I'll answer that after I've explained this. A fund is only a fund...

DON'T SCRIPT: Investment Manager: [Enthusiastic] Absolutely, and the answer is people. Without them we wouldn't have a business!

Summary

Get to the point to hook your audience - time is money!

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