Video and TV Interview Tip

The double-header

The Problem

The single interview. It's tempting to do a double-header.

Do's and Don'ts

DON'T have two people on camera - it's hard to know who to focus on.
DO single interview shots to establish focus.

Transcriptions

DO SCRIPT: Investment Manager: [Interviewer] And with me is Geoff Mitchell, founder and CEO - good afternoon, Geoff. [Investor] Afternoon Sarah, pleasure to be here. [Interviewer] Welcome. Now I'd like to ask you about how you started the business.

DON'T SCRIPT: Investment Manager: I think it's pretty much how all businesses start, but for me I think it's more important as to why it started.

Summary

Single interview shots hero you more.

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