Video and TV Interview Tip

The spotlight

The Problem

Attention-seeking. It's tempting to want the spotlight.

Do's and Don'ts

DON'T hog all the attention.
DO be generous.


DO SCRIPT: Investment Manager: [Arrogant] Well, obviously without me as a major contributor, the company wouldn't be where it is today.

DON'T SCRIPT: Investment Manager: [Humble] Without the strength and knowledge of our team we wouldn't be where we are today.


Generosity builds trust and drives growth.

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