Video and TV Interview Tip

Tone of voice

The Problem

Converse. No need to make announcements.

Do's and Don'ts

DON'T announce.
DO tone it down a little.

Transcriptions

DO SCRIPT: Investment Manager: [Loudly] We're a very understanding investment management team, and we really listen hard to our portfolio firms.

DON'T SCRIPT: Investment Manager: [Softly] We're a very understanding investment management team, and we really listen hard to our portfolio firms.

Summary

Being conversational puts your audience at ease.

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