Video and TV Interview Tip

Visual understatement

The Problem

Camera zooms and jump cuts lower your reputation.

Do's and Don'ts

DON'T do homemade video.
DO aim to look more professional.

Transcriptions

DO SCRIPT: Investment Manager: We take our customer concerns very seriously and we aim to be the best company we can be for them.

DON'T SCRIPT: Investment Manager: We take our customer concerns very seriously and we aim to be the best company we can be for them.

Summary

Visual understatement looks professional and engages the audience.

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